Sunrise
Sunrise
Strategy, Branding & Imagery
About this work
For Sunrise, a unique hospitality concept located directly on the water, we developed a rebrand that captures the atmosphere and identity that truly defines the location. With its distinctive setting and growing ambition, Sunrise was ready for a renewed brand experience that could match both its quality and its laid-back energy.
At the core of Sunrise lies a rare combination: it is the only waterside hospitality concept in the Brabant region that blends high-quality service, speed and premium hospitality with a relaxed and welcoming vibe. The result is a place where a broad and diverse audience can enjoy an informal yet elevated experience, away from the rush of the city.
Through minimal motion and the use of recognizable elements from its surroundings, the identity captures and communicates the effortless atmosphere that defines Sunrise.